Why People use the Internet – Top 8 Preference of People to choose Internet
| Preference |
Reason |
|
1
|
To Read News and Media Information |
|
2
|
To Stay Connected with people through Emails & Social Networking sites |
|
3
|
To Write, read, follow or update Blogs on Blogging Websites |
|
4
|
To Purchase, Sell or Auction goods, services on Online Shopping Sites |
|
5
|
To Book Travel Tickets, hotels, vehicles and tour packages online |
|
6
|
To Search Jobs, Give Jobs, Upload Resume and Respond to Job offers |
|
7
|
To search bride, grooms, life partners, upload profile, edit profile on matrimony sites |
|
8
|
To buy, rent, lease and Search Property, realty estate, dealings on Property and Realty estate websites |
From the above preference of internet users we can easily state that the top DOT COM segments are categorized into:
- News and Media,
- Social Networking and
- Blogging
- Online Shopping
- Travel Booking
- Job Search
- Matrimony Service
- Property Realty Estate
These Segments have a great scope of online business because of being amongst the top preference list of internet users. There is ample scope of investment into these types of ventures who are serving the needs of the people in a Faster, Reliable and Economical way.
Also these DOT COM ventures are good options for entering into the DOT COM world for Technology Entrepreneurs who would like to take up to the Online Market for Business
Scope of Profit in such ventures is highly profitable with greater returns due to low cost of Infrastructure and office needs. Less number of Employees needed to operate the online business transactions as most of the process is automated and system operated or delivered.
Digital Marketing is a growing new area in the Indian Business Scenario. Taking Example of Tie Ups with Youtube.com as online media partner of the 20-20 IPL (Indian Premiere League) Matches, it can be easily stated that Indian Business scenario is adopting the DOT COM revolution at a greater speed.
Major Findings of the DOT COM Industry
The DOT COM Industry is very volatile and the Business Scenario can Change very rapidly due to competitors coming in with good Search Engine Optimization Techniques and better Quality of Service, Content and Technology which is User Friendly and Functional on all Browser Platforms ranging from Opera to Chrome from Google till the latest year.
To sustain the competition on the web the DOT COM’s have to comply with the latest technologies like Web 2.0, CMS enabled Features, Etc
Blogging Sites are very popular on the web due to their content and frequency of content updates. Such Websites have deployed reliable CMS technologies for better content management and site handling.
Bandwidth and the ISP’s play a major role in shaping the future of the web industry due to the connectivity and speed of the network which affects the online B2b (Business to Business) as well as B2C (Business to Consumer) Transactions.
Suggestions and Conclusion
Scope of the DOT COM Industry in India – Why have a DOT COM?
Unlike other businesses like coal, steel, automobile, the DOT COM Industry is very new to this country as it is just merely 25 years old across the globe and 15 years old for India. In Today’s world every business is backed by technology and needs its own online presence to reach out to its consumer’s worldwide. This is not possible by the physical or counterpart presence of the business in each and every corner of the earth as the business situations are different in different locations of the world. Also these will incur huge capital expenditure resulting in blockage of huge funds of the business. So it is recommended for every business to have its online presence through which it can reach to its consumer worldwide and cater to their demands through a organized electronic network called as the Internet
Online Presence matters a lot for the business as it does not only save cost but also gives a global presence to the business 24 x 7 and 365 days a year. To start a automobile store it would incur heavy expenses for the stock purchasing, building costs, employees cost and most important marketing cost. The store is located at one geographical place with operational limitations. Also the manpower employed cannot work night and day for the store as they have human limitations too. But comparatively a web presence enables the business to open its store globally at all the geographical locations where a computer and a internet connection is available. The well designed web application works for the business without human presence and takes orders and places them to the order list of the store. This is one of the greatest revolutions of the IT industry since it has been serving to the user needs.
Suggestions
There are many areas of business verticals still untouched and can be made online for faster services and reduced service costs
The Internet penetration in India is weak and needs prime attention. For this purpose the Govt. of India has already approved a 18,000 Cr Budget program which will make internet reach to all the remote places of the country.
The technology plays a important role in the web applications performance. Proper education should to be given to DOT COM startups for using modern technology so as to serve with better speed and quality user friendly services.
IT laws are the areas of prime attention due to increase in the Cyber Users, the probability of cyber thefts is also increasing. To curb these IT laws and Cyber Laws need to be strict.
Subsidies to be given to Internet Café Owners and People who start a Internet Café at remote places on their self investments. This will encourage the users to adopt the internet and make get friendly with its features and services.
The bandwidth in India is low as compared to other Countries. Measures to be taken by increasing bandwidth supply and initiating satellite technology measures to Empower India with its own networking and communications resource.
The time frame required to get a internet broadband connection is very high (upto 30 days and even more). Measures need to be taken to reduce this time period to encourage switching of more and more users towards internet use thus increasing Internet penetration in India.
Networking and Communications Should be strengthened for Substantial development of a nation by encouraging Private and Public Partnership Ventures for the same
Conclusion
The Internet industry has grown 1500% since 2000 till date. This is a great sign of progress as compared to any other countries in Asia. India is adopting the new DOT COM wave and can become No.1 from No.6th Position in the Internet using countries of the world.